The client is a holiday comparison website offering millions of worldwide holidays online for UK holidaymakers from many of the trusted brands in travel. The company provides an advertising platform for independent travel agents, as well as a convenient way for the users to select their next holiday destination.

The challenge

The company's objective was to provide its users with a great experience and powerful search tools to easily find and book their next holiday, while also facilitating a reliable way for independent travel agents to advertise their offerings.

The only viable solution was to design and build a new web application that would be able to integrate different offerings from different tourism agencies, sustain high levels of traffic and allow users to book their holidays through the platform.

The solution

After the initial assessment, Prodio reached the conclusion that in order to effectively achieve BooknGo's objective, a combination technologies such as: PHP, Nginx, jQuerry and Bootstrap, has to be used.

With the development path outlined and the budget plan approved, Prodio went on and developed a flexible holiday comparison platform with a focus on providing a unique and enhanced user experience, allowing visitors to use powerful features to identify the holiday destination that perfectly matches their requirements.

The search features built for the BooknGo's platform gave users the flexibility to search and analyze thousands of offers when planning their next holiday, while narrowing down the results by the budget available, the hotel’s rating and many other filters.

This provided BooknGo’s customers with unparalleled functionality and made their decision making process easier.

The results

By implementing a new booking platform and due to Prodio's technical support the transition to the new system was made without any issues. With the launch of the new holiday booking platform to their customers, BooknGo was able to generate detailed reports on the users’ behavior on the website.

These new insights allowed the company to better understand their customers' buying behaviors and preferences, which led to introducing new offers, getting new travel agencies to advertise and improve the overall conversion rates for BooknGo and their partners.

Technology stack

  • PHP - The de facto standard programming language on the Web.
  • MySQL - The most popular database server for web applications
  • Nginx - HTTP web server, focused on high availability
  • jQuery - JavaScript library, which comes very handy for building dynamic User Interface and User Experience
  • Bootstrap - Front-end CSS framework, which aims to turn a website into responsive HTML5 application.
  • PHP
  • MySQL
  • Nginx
  • jQuery
  • Bootstrap